DemandROMI Marketing ROI Webinar

Improved marketing effectiveness for senior level marketers

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BUild a results oriented marketing plan backed by solid techniques and valid data

Marketing ROI Workshop

Prove to management the value of your marketing efforts and deliver improved MARKETING ROI

Utilize ROMI CONCEPTS to determine the Return On Marketing Investment from branding and awareness-building campaigns

Apply CUTTING EDGE ANALYTICS using the latest tools, techniques and technologies

Come join us and we will show you the keys to improved
marketing effectiveness:

		For B2B Marketers				For Consumer Marketers
		Session 1: Why ROMI is the marketing imperative for the 2000s ROMI Framework ROMI Continuum ROMI Culture 5 ROMI principles Get the Marketing ROI basics right and you the rest will follow July 5^th, Sign-up now				Session 1: Why ROMI is the marketing imperative for the 2000s ROMI Framework ROMI Continuum ROMI Culture 5 ROMI principles Get the Marketing ROI basics right and you the rest will follow July 5^th, Sign-up now



		Session 2: Defining a sales lead to drive improved sales & marketing coordination BANT vs. lead quality What's it worth 3-Steps to success Getting this right can lead to significantly improved marketing results and respect from the sales organization July 12^th, Sign-up now				Session 2: Split-cell testing to track marketing progress and improve results 5 key testing concepts 4 dimensions of statistical significance (that they didn't teach you in STAT 101) 6 key web testing components This simple concept can help determine the effectiveness of past marketing actions and help manage ongoing activities July 12^th, Sign-up now



		Session 3: Defining marketing effectiveness success metrics 4-steps to successful success metrics Marketing activity approval process Make sure you approve marketing activities that can meet your strategic and tactical objectives July 19^th, Sign-up now				Session 3: 7 Components of media effectiveness Awareness: No see, no hear = no impact Three dimensions of diminishing returns Uneven distribution of impressions: Some consumers get more, some less Reach isn't really reach Outcomes matter. Forget the in-process metrics Flighting and sequencing Media synergy Improve how you build marketing plans and buy and execute your media July 19^th, Sign-up now



		Session 4: Objectives-based marketing budgeting to communicate with the CFO What is the target for the marketing spend Customer-oriented vs. product-oriented budgeting for growth Make sure the CFO and CEO finally understand how marketing supports corporate objectives July 26^th, Sign-up now				Session 4: Marketing mix modeling (MMM) to improve management of the complete marketing budget Data requirements Methodology Controlling model control Baseline development One of the most important marketing tools developed over the last 20 years can help drive enormous improvements in marketing ROI and deliver ROMI July 26^th, Sign-up now



		Session 5: Split-cell testing to track marketing progress and improve results 5 key testing concepts 4 dimensions of statistical significance (that they didn't teach you in STAT 101) 6 key web testing components This simple concept can help determine the effectiveness of past marketing actions and help manage ongoing activities August 2^nd, Sign-up now				Session 5: Choice and segmentation to understand how consumers make choices The three drivers of choice Segmentation - duh! Sequential search versus discrete choice Consumers make choices based on the membership in a segment and their preferences. Marketers armed with this knowledge can significantly improve their targeting and messaging August 2^nd, Sign-up now



		Bonus Session: The sales funnel Analyzing your Sales Force Automation system to drive greater results The black hole of sales and marketing Getting the data from rusty, creaky data infrastructures Get the data out of your sales force automation system and drive improved results in lead generation and lead nurturing programs August 9^th, Sign-up now				Bonus Session: The community engagement funnel and the social networking metrics framework The community engagement funnel defined Social networking metrics framework Understanding how marketers can influence the community actions in a network can help marketers improve their results with this new media channel August 9^th, Sign-up now

Marketing ROI Webinar Series

Five weeks of online, in-depth, focused training to improve marketing ROI, drive increased revenue, profit and share:

Online questionnaire prior to each session to gather desired learning objectives
Detailed case studies & exercises to maximize learning
Off-line Q & A with instructor

For Consumer Marketers
Starting Date: July 5^th
Time: 12:00pm (EST), 9:00am (PST)
Location: Your office
Call now to sign-up, 770.570.8205 !
Register now for this event.
Register now for this 5-week series.

For B2B Marketers
Starting Date: July 5^th
Time: 3:00pm (EST), 12:00pm (PST)
Location: Your office
Call now to sign-up, 770.570.8205 !
Register now for this event.
Register now for the 5-week series.

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